Comments on: The Davos Effect – Google CEO Eric Schmidt expects mobile to be big – is he right and what has to happen to prove him right? http://londoncalling.co/2008/01/the-davos-effect-google-ceo-eric-schmidt-expects-mobile-to-be-big/ about all things social & digital Fri, 03 Feb 2012 07:57:11 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Farhad Divecha http://londoncalling.co/2008/01/the-davos-effect-google-ceo-eric-schmidt-expects-mobile-to-be-big/comment-page-1/#comment-11 Farhad Divecha Sat, 10 May 2008 09:08:18 +0000 http://www.andrewgrill.com/blog/?p=32#comment-11 I personally think of the 4 key issues needed to reach the tipping point for mobile Internet use, points 1 and 2 are most important. While points 3 and 4 are nice-to-haves, that could make mobile Internet usage even better than on the wired Internet, they will by no means incite users to use the mobile Web more frequently. One point you are missing is also the need for more quality mobile content production. Even with flat rate data tarifs and a common framework, if there's not a lot of information to be found, users just won't be interested enough in browsing the mobile Web I personally think of the 4 key issues needed to reach the tipping point for mobile Internet use, points 1 and 2 are most important.

While points 3 and 4 are nice-to-haves, that could make mobile Internet usage even better than on the wired Internet, they will by no means incite users to use the mobile Web more frequently.

One point you are missing is also the need for more quality mobile content production. Even with flat rate data tarifs and a common framework, if there’s not a lot of information to be found, users just won’t be interested enough in browsing the mobile Web

]]> By: Ian http://londoncalling.co/2008/01/the-davos-effect-google-ceo-eric-schmidt-expects-mobile-to-be-big/comment-page-1/#comment-10 Ian Sat, 10 May 2008 09:04:50 +0000 http://www.andrewgrill.com/blog/?p=32#comment-10 Before we start looking at mobile data lets look at mobile phones. The real issue is that the screen despite being colour the quality is poor compared with the one I am using to write this on. It is not just a question of size, its a question of lack of 3D functionality. Once we can experience the mobile web in the same way as we do the fixed then we can start looking at the relationship that we have with the service providers. I think that that the big enabler for the mobile web will be the billing relationship. When you look at Mobile music what you see is that revenues are far greater than those of iTunes this is because everyone with a mobile has credit on the phone and does not need to enter payment details when buy content. The interesting fact about mobile is that we tend to use them when we are not mobile. Nokia say that 70% of mobile calls take place in a building. Therefore the potemtial for the mobile web is a lot more limited than the fixed as for the majority of the time the user has the option of viewing the web on a better device with a broadband connection. The problem I have with a number of those who are developing mobile web solutions is that they are attempting to take the fixed web and squeeze it onto a mobile device. I think that does not reflect the relationship that people have with their mobile and just what they might try to do. All you have to look at is a service such as Shozu which shows that some that takes the mobile experience and moves it onto the fixed web is more successful than something like Yahoo!Go which attempts to go in the other direction. Before we start looking at mobile data lets look at mobile phones. The real issue is that the screen despite being colour the quality is poor compared with the one I am using to write this on. It is not just a question of size, its a question of lack of 3D functionality.

Once we can experience the mobile web in the same way as we do the fixed then we can start looking at the relationship that we have with the service providers.

I think that that the big enabler for the mobile web will be the billing relationship. When you look at Mobile music what you see is that revenues are far greater than those of iTunes this is because everyone with a mobile has credit on the phone and does not need to enter payment details when buy content.

The interesting fact about mobile is that we tend to use them when we are not mobile. Nokia say that 70% of mobile calls take place in a building. Therefore the potemtial for the mobile web is a lot more limited than the fixed as for the majority of the time the user has the option of viewing the web on a better device with a broadband connection.

The problem I have with a number of those who are developing mobile web solutions is that they are attempting to take the fixed web and squeeze it onto a mobile device. I think that does not reflect the relationship that people have with their mobile and just what they might try to do. All you have to look at is a service such as Shozu which shows that some that takes the mobile experience and moves it onto the fixed web is more successful than something like Yahoo!Go which attempts to go in the other direction.

]]>